How can you use market research to improve business? Market research provides a wealth of information that can be used to improve your business in countless ways. Here are some specific examples: Product Development: Identify unmet needs: Analyze customer feedback …
The most important data in your business Data is one of the most valuable assets for any modern business. It can help you make informed decisions, improve customer experience, and drive growth. However, not all data is created equal. Some …
3 Critical Audiences for a Brand Positioning Study Are you looking to enhance your brand’s marketing communication materials to be more well-received by your target audience? Maybe you are unsure if the direction your organization is headed will make your …
Revenue Per Employee Description: Employees are the most valuable asset for any organisation however their needs dictate that they are also likely to be the most expensive asset. The Revenue Per Employee (RPE) identifies the revenue derived from the number …
Salary Competitiveness Description: Ensuring you have the right people in the right jobs is hugely important. Competing for the best talent in a competitive market and getting it right therefore equally important. This starts by offering a competitive salary. All …
Net Promoter Score Description: Based on the premise that the customer experience of your goods/services will place them into one of the following groups (Promoter, Passive, Detractor). The Net promotor score is based on a single question in order to …
Employee Satisfaction Index Description: Evaluation of the degree to which employees are content/happy in their work roles. This measure is considered of importance due to the causal link between happy/motivated employees who are more likely to deliver satisfaction to customers …
Customer Profitability Score Description: Customers contribute varying amounts (and value) to a company over the purchasing cycle. It is important to understand which customers contribute positively to the organisation’s profit and identify which customers will not generate appropriate revenue to …
Customer Satisfaction Score The other approach for measuring customer satisfaction is to use a single question in the survey to rate customer satisfaction. There has been lots of research over the year to determine which is the best question to …
Customer Satisfaction Index Description The calculation of the Customer Satisfaction Index is based on the assumption that when customers are satisfied, they have higher likelihood of making repeat purchases, maintaining loyalty to the organisation, or providing positive feedback. This therefore …