3 Critical Audiences for a Brand Positioning Study Are you looking to enhance your brand’s marketing communication materials to be more well-received by your target audience? Maybe you are unsure if the direction your organization is headed will make your …
As the world continues to witness a global crisis of unprecedented scale due to the COVID-19 pandemic, professional advice, expertise, and timely intelligence are more critical now than ever before for business leaders across the globe. Research Matters’ team of …
The time for leveraging on Market Intelligence is now – but are you prepared to change? Whilst lockdown may be easing, a lack of confidence across the world is a key barrier to economic reconstruction. The main question on all …
The TELECOMS industry is now stalled in low growth mode despite the ongoing convergence with other industries and a slight revenue uplift through innovative technological transformations. Telecom companies are embracing emerging technologies to overcome major roadblocks to growth, through increased …
Don’t rush the research process – the stakes are high and the risks too great. Set clear benchmarks for success – and stick to them irrespective of the results. New packaging cannot ‘win’ on every metrics – it is important …