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      Showing 1-5 of 5 results
      brand repositioning

      3 Critical Audiences for a Brand Positioning Study

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      July 18, 2021
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      3 Critical Audiences for a Brand Positioning Study Are you looking to enhance your brand’s marketing communication materials to be more well-received by your target audience? Maybe you are unsure if the direction your organization is headed will make your …

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      COVID IMPACT ASSESSMENT

      COVID 19 Impact Assessment for your business

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      • Categories Business, Our Services, Thoughts
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      July 21, 2020
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      As the world continues to witness a global crisis of unprecedented scale due to the COVID-19 pandemic, professional advice, expertise, and timely intelligence are more critical now than ever before for business leaders across the globe. Research Matters’ team of …

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      evidence based decisions

      The importance of using an evidence-based approach to deliver commercial advantage

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      • Categories Business, Thoughts
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      July 12, 2020
      76

      The time for leveraging on Market Intelligence  is now – but are you prepared to change? Whilst lockdown may be easing, a lack of confidence across the world is a key barrier to economic reconstruction. The main question on all …

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      Telecoms

      RISK ASSESSMENT FOR THE TELECOMS INDUSTRY: CONTEMPORARY CHALLENGES AND HOW TO OVERCOME THEM

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      • Categories Thoughts
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      March 16, 2020
      1

      The TELECOMS industry is now stalled in low growth mode despite the ongoing convergence with other industries and a slight revenue uplift through innovative technological transformations. Telecom companies are embracing emerging technologies to overcome major roadblocks to growth,  through increased …

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      packaging

      TESTING NEW PACKAGING – TEN STEPS TO ACTIONABLE INSIGHTS

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      • Categories Thoughts
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      December 16, 2019
      0

      Don’t rush the research process – the stakes are high and the risks too great. Set clear benchmarks for success – and stick to them irrespective of the results. New packaging cannot ‘win’ on every metrics – it is important …

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