Customer Intelligence Services

Engage customers with confidence and gain unprecedented clarity on creating individualised experiences in real-time. In order to grow your business and your bottom line, it is critical to identify areas in your operations or strategic plan that could use an upgrade or revamp. A business that does not grow cannot thrive. Customer Intelligence will help identify key issues or opportunities that are either stifling growth or present a growth opportunity.

CUSTOMER SEGMENTATION AND NEED ANALYSIS
CUSTOMER SATISFACTION AND LOYALTY ASSESSMENT
ACCOUNT INTELLIGENCE AND WIN -LOSS ASSESSMENT
BRAND HEALTH ASSESSMENT

CUSTOMER SEGMENTATION AND NEED ANALYSIS

Customer Segmentation & Need Analysis

Combining the best data gathering approaches, we help clients to identify the most profitable customer segments, measure the effectiveness of a marketing campaign, assess changes in customer expectations, and also devise value maximization strategies to enhance their shares.

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CUSTOMER SATISFACTION AND LOYALTY ASSESSMENT

Customer Satisfaction & Loyalty Assessment

Leveraging our expertise in statistical analysis, we provide solutions to recognize factors that improve customer loyalty, realize the impact of marketing strategies, analyze differences in customer loyalty among different segments, and identify the best practices to reduce customer attrition.

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ACCOUNT INTELLIGENCE AND WIN -LOSS ASSESSMENT

Account Intelligence & Win-Loss Assessment

With a flexible approach employing several techniques, we help clients identify target customers, realize factors that drive customers to competitors, gain a clear understanding of budgets and timelines, compare product or service pricing, and also understand customers’ decision-making process.

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BRAND HEALTH ASSESSMENT

Brand Health Assessment

By identifying key performance indicators, our industry-leading services help clients in enhancing their brand’s awareness by understanding the factors that influence brand loyalty, assessing their brand’s awareness and viability, and evaluating the brand’s image and association.

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