Market Research

Market research services to businesses of all sizes. Welcome to Research Matters Harare, your trusted partner in market research solutions. We are a leading market research firm based in Harare, Zimbabwe. We are dedicated to providing comprehensive and insightful research services to businesses across various industries. With our expertise and commitment to excellence, we offer tailored solutions that enable our clients to make informed decisions and gain a competitive edge in the market.

Our Approach

At Research Matters Harare, we understand that every business is unique, and thus, requires a customized approach to market research. Our team of experienced researchers utilizes a combination of qualitative and quantitative methodologies to gather data and extract meaningful insights. We follow a systematic and rigorous process to ensure accuracy and reliability in our findings. Our approach includes:

Research Design

We work closely with our clients to understand their specific research objectives and design a research plan that aligns with their goals. We determine the appropriate research methods, sample size, and data collection techniques to generate reliable results.

Data Collection

We employ various data collection methods, including surveys, interviews, focus groups, observations, and secondary research. We carefully select the most suitable methods based on the nature of the research and target audience.

Data Analysis

Once the data is collected, our experts employ advanced analytical techniques to analyze and interpret the information. We use statistical tools and software to uncover patterns, trends, and correlations within the data, providing valuable insights to our clients.

Insight Generation

We go beyond raw data analysis to generate meaningful insights that are relevant to our clients’ business objectives. We identify key findings, opportunities, and challenges, and provide actionable recommendations to drive strategic decision-making.

Reporting and Presentation

Our research reports are concise, well-structured, and easy to understand. We present the findings and recommendations in a visually appealing manner, utilizing graphs, charts, and other visual aids to enhance comprehension and facilitate decision-making.

Our Services

Research Matters Harare offers a comprehensive range of market research services tailored to meet the unique needs of businesses. Our services include:

Market Assessment

We conduct in-depth assessments of target markets, including market size, segmentation, trends, and competitive landscape. Our research helps businesses identify market opportunities and develop effective marketing strategies.

Customer Satisfaction Surveys

We design and administer surveys to measure customer satisfaction levels, understand customer preferences, and gather feedback on products or services. This valuable information enables businesses to enhance customer experiences and improve their offerings.

Brand Research

We evaluate brand perception, awareness, and loyalty through qualitative and quantitative research methods. Our brand research helps businesses build strong brand identities and develop effective brand positioning strategies.

Product Development Research

We assist businesses in gathering insights on consumer preferences, identifying unmet needs, and evaluating potential product concepts. Our research helps optimize product development processes and maximize product success rates.

Competitor Analysis

We provide comprehensive competitor analysis, examining key competitors’ strategies, strengths, weaknesses, and market positioning. This information equips businesses with a deeper understanding of the competitive landscape and enables them to make informed decisions.

Market Entry Studies

For businesses planning to enter new markets, we conduct feasibility studies, market analysis, and assess entry barriers and opportunities. Our research assists businesses in developing effective market entry strategies and minimizing risks.

Why Choose Us?


Our team consists of highly skilled researchers with extensive industry experience who are dedicated to delivering accurate and actionable insights.

Customized Solutions

We understand that each business has unique requirements. Hence, we offer tailored research solutions that address specific objectives and challenges.

Data-driven Approach

Our research methodologies are rooted in data, ensuring reliable findings and valuable insights for strategic decision-making.

Timely Delivery

We prioritize timeliness and ensure that our research projects are completed within the agreed-upon timeframes.


We treat all client information with utmost confidentiality and adhere to strict data protection protocols.

Take your business to new heights with Research Matters Harare’s market research services. Contact us today to discuss your research needs and embark on a journey of informed decision-making and strategic growth.

    The most important data in your business

    Commercial Due Dilligence

    Microsoft Excel Training Courses

    3 Critical Audiences for a Brand Positioning Study

    6th Floor Batanai Gardens
    57 Jason Moyo Avenue,
    Harare 263
    Phone: 0779397464
    WeCreativez WhatsApp Support
    Our market research team is here to answer your questions. Ask us anything!
    👋 Hi, how can I help?