The Metaverse: A Playground or Payground? Understanding Consumer Behavior in the Virtual World The metaverse is no longer science fiction. Big tech companies are pouring billions into its development, promising a hyper-realistic virtual world where we can work, shop, and …
Feasibility Studies: Making Sure Your Great Idea Takes Flight Ever have a brilliant business idea but weren’t sure if it was realistic? That’s where feasibility studies come in! A feasibility study is like a compass for your entrepreneurial journey. It …
Zero Party Data: Your Secret Weapon in the Privacy-First Age of Marketing The digital marketing landscape is undergoing a seismic shift. Third-party cookies, the backbone of online advertising for years, are crumbling under the weight of stricter privacy regulations and …
The Cookie Crumbles: Marketing Analytics in a Privacy-First World For years, marketers have relied on third-party cookies as a cornerstone of digital advertising and campaign measurement. These tiny data trackers followed users across the web, building detailed profiles that fueled …
The Rise of Privacy-Conscious Consumers: A Challenge and Opportunity for Market Research The way we conduct market research is undergoing a significant shift. This presents a challenge for market researchers, but also an exciting opportunity to innovate. The very foundation …
How can you use market research to improve business? Market research provides a wealth of information that can be used to improve your business in countless ways. Here are some specific examples: Product Development: Identify unmet needs: Analyze customer feedback …
The most important data in your business Data is one of the most valuable assets for any modern business. It can help you make informed decisions, improve customer experience, and drive growth. However, not all data is created equal. Some …
3 Critical Audiences for a Brand Positioning Study Are you looking to enhance your brand’s marketing communication materials to be more well-received by your target audience? Maybe you are unsure if the direction your organization is headed will make your …
Revenue Per Employee Description: Employees are the most valuable asset for any organisation however their needs dictate that they are also likely to be the most expensive asset. The Revenue Per Employee (RPE) identifies the revenue derived from the number …
Salary Competitiveness Description: Ensuring you have the right people in the right jobs is hugely important. Competing for the best talent in a competitive market and getting it right therefore equally important. This starts by offering a competitive salary. All …
