Customer Satisfaction Score The other approach for measuring customer satisfaction is to use a single question in the survey to rate customer satisfaction. There has been lots of research over the year to determine which is the best question to …
Customer Satisfaction Index Description The calculation of the Customer Satisfaction Index is based on the assumption that when customers are satisfied, they have higher likelihood of making repeat purchases, maintaining loyalty to the organisation, or providing positive feedback. This therefore …
As the world continues to witness a global crisis of unprecedented scale due to the COVID-19 pandemic, professional advice, expertise, and timely intelligence are more critical now than ever before for business leaders across the globe. Research Matters’ team of …
The time for leveraging on Market Intelligence is now – but are you prepared to change? Whilst lockdown may be easing, a lack of confidence across the world is a key barrier to economic reconstruction. The main question on all …
The TELECOMS industry is now stalled in low growth mode despite the ongoing convergence with other industries and a slight revenue uplift through innovative technological transformations. Telecom companies are embracing emerging technologies to overcome major roadblocks to growth, through increased …
Don’t rush the research process – the stakes are high and the risks too great. Set clear benchmarks for success – and stick to them irrespective of the results. New packaging cannot ‘win’ on every metrics – it is important …